As one of the UK’s leading guardianship companies, Bradford based Study Links help international students with life in the UK, arranging accommodation with caring English homestay families and assisting with travel and accommodation for parents when they visit. The rebranding follows a period of expansion for the business and is the positive outcome of the company’s growth and global ambition.
Since the business began in 1998 the iconic Study Links ribbon logo has evoked education and heritage to international students. The new bold logo features a stylised ‘s’ created from three colourful blocks that connect to form a modern ribbon motif. The logo has movement and energy with tradition at its core, conveying the brand attributes of the company and its services: accomplished, attentive, positive, principled and fresh.
As well as a new logo, the rebrand includes a new website designed around the new visual identity. The website has been completely redesigned with user’s needs in mind. The site is visually interesting and easy to navigate as well as being interactive and providing greater supporting resources.
Commenting on the rebranding, Ailie Fan, director of operations at study Links explains, “Following a very successful year in terms of growth and re-structuring, the new study links branding represents our evolution and direction. Our new identity demonstrates the fact that we’re an innovative and progressive company with a commitment to building successful relationships with our students. The re-brand perfectly illustrates who we are now and our plans for the future.”
Study links website at www.studylinks.co.uk is now live!