JCT600, the North’s leading car retailer, has started work on a £815,000 redevelopment of its Volkswagen York dealership at Clifton Moor Gate.
Part of an ongoing programme to enhance JCT600’s Volkswagen dealerships, work began on the refurbishment of the 380sq m showroom at Centurion Park in January and is expected to be completed in early June. The dealership will continue to operate as usual from temporary accommodation, situated in the car park.
In line with Volkswagen’s very latest retail concept, the refurbished York dealership will focus on improving the customer experience. For example, it will include ‘comfort zones’, enhanced hospitality areas, a business lounge and a customer quiet zone. In addition, it will incorporate the latest technology from interactive screens for customers and energy-efficient LED lighting schemes to gaming stations and iPads in the kids zone.
As well as a 10 car showroom, the dealership will also feature a separate area for Volkswagen commercial vehicles. As part of the upgrade, the workshop will be improved with the addition of the latest MOT equipment.
“Volkswagen has been leading the way in putting the customer journey at the centre of the retail experience which fits perfectly with our own values,” explains Mark Taylor, group property director of JCT600. “This latest redevelopment is part on our ongoing programme to incorporate Volkswagen’s innovations into our eight Volkswagen’s dealerships throughout the North.
“The new desk-free Volkswagen showrooms focus on customer comfort as well as enabling our sales team to employ the latest digital devices to help customers to make choices about technical specification and build their car on an iPad which can then be seen on a 48” screen. The aim is to engage even more effectively with customers by combining personal sales expertise with new technology.”
Volkswagen York offers a full range of new and used vehicles as well as service and maintenance facilities.