Yorkshire-based family car retailer JCT600 has launched a new SEAT franchise in Bradford, the company’s third dealership for the brand, complementing its existing SEAT dealerships in Menston on the outskirts of Leeds and Hillsborough, Sheffield.
Around 100 customers attended the opening event at the Sticker Lane dealership on 25 February. Located on the site of a former car dealership, the 315sq m showroom has been completely redeveloped and is one of only a few in the country to feature SEAT’s brand new corporate identity. With bright red and white corporate colours, the showroom has been designed to have a modern and youthful feel to reflect the SEAT range of cars which is aimed at the younger audience.
The facility has a dedicated indoor handover bay as well as the latest hospitality features including a children’s entertainment area. It is also fitted with the very latest IT technology to help the customer through the car buying process.
“SEAT Bradford is already proving popular with customers. As a dynamic, design-driven, young spirited brand, the new showroom provides a bright, modern environment in which to view its exciting range from compact city cars to larger family cars including hatchbacks, saloons and SUVs,” comments Jason Smith, SEAT brand director for JCT600.
“Located alongside our recently refurbished Mazda dealership, the SEAT showroom embodies JCT600’s commitment to making the customer visit as pleasant as possible, ensuring that they can browse in stylish, comfortable surroundings with friendly, knowledgeable staff on hand to help.”
Open seven days a week, the Bradford SEAT and Mazda dealerships have a 15-strong team. As well as a selection of new and used SEAT models, the dealership operates a full servicing facility.