10 years since Born in Bradford’s (BiB) very first baby was born the study is setting up shop at Kirkgate Shopping from 18 – 21 April.
Launched in 2007, the BiB study involves 13,500 children from across the city and district and has already published new insights into the health of babies and primary school children which have been shared around the world.
Families from across Bradford are invited to find out more about the BiB study and take part in play and educational activities at Kirkgate Shopping between 10am and 3pm, Tuesday 18 – Friday 21 April.
Dr Rosie McEachan, BiB Programme Director, commented: “Our oldest child turning 10 is an important milestone for us as we embark on the next stage of our project researching what influences good health and wellbeing as families grow up.
“It’s great to be at Kirkgate Shopping for this activity as we will be able to talk to lots of parents, carers and children about the study and the next part of our research journey from our very own pop-up shop. The centre is such a family environment that is feels like a very natural fit.”
The next phase of the BiB research will focus on ‘growing up’ and will see the team meeting thousands of families over the next two years on a giant BiB bus currently located at St Lukes Hospital. The research has secured prestigious funding from both the Medical Research Council and Economic and Social Research Council.
Catherine Riley, Kirkgate Shopping centre manager says: “We are delighted to be working with Born in Bradford on the Easter holiday week activity at the centre. This organisation does amazing work in a city that is obviously very close to my heart, so anything we can do to help out is a must as far as we are concerned.”