Annual Superbrands® list reveals the most influential business-to-business brands for 2014
The British Chambers of Commerce (BCC) has been officially named as a Business Superbrand in an annual survey that identifies the UK’s key business-to-business brands. Independently co-ordinated by The Centre for Brand Analysis, the survey considers thousands of brands that are judged by both an expert panel and 2,000 individual business professionals. The brands are assessed on three key criteria: quality, reliability, and distinction.
Dr Adam Marshall, Executive Director of Policy and External Affairs at the BCC, said: “It is fantastic to once again be recognised as a UK Superbrand. Our Accredited Chamber Network is trusted by thousands of businesses to deliver support and services at the highest level, to enable them to thrive in today’s economy. This prestigious award is testament to the hard work of our dedicated Chambers of Commerce in all parts of the United Kingdom. The strength of our brand will also help as we embark on an ambitious programme to develop and accredit a network of overseas British Chambers and Business Groups in 41 high growth markets across the world, to provide key in-country support to businesses as they look to break into new markets.”