Approach PR team expands with new senior account manager

Ilkley-based public relations consultancy, Approach PR, is continuing its expansion with the appointment of senior account manager, Lynne Kelly, to its award-winning team.

Lynne brings more than 10 years of consumer and business-to-business communications experience to the agency. With a portfolio including work for Premier Foods, Morrisons, Bio Oil, Pure Gym, Bausch & Lomb, various retailers as well as eating establishments, Lynne will be working closely with a number of Approach’s key clients including Kirkgate Shopping and Mobalpa.

Lynne began her PR career in Dublin, working for agencies on a variety of consumer, business and not-for-profit clients. She then moved to Brighton, working on predominately health and natural beauty-related consumer and digital campaigns, including a number of celebrity campaigns with Amanda Lamb, Mischa Barton, Sheree Murphy and Imogen Thomas.

Speaking about her appointment, Lynne said: “I’m delighted to be joining Suzanne and her fab team at Approach PR. It is such an exciting time to be getting involved in such an admirable and successful agency and I cannot wait to get involved and get activity underway.”

Managing director, Suzanne Watson, said: “Lynne is a fantastic boost to our award winning team with that all-important blend of digital and traditional PR skills and an enviable portfolio of working with b2c and b2b brands. This is a very exciting time for our growing team with several new business wins in just six months and more exciting projects in the pipeline. This really is the best possible start to our sixteenth year in business.”

Approach PR specialises in media relations, event and campaign management, social media and internal communications. With over 40 years of experience in the public and media relations industry, Approach PR’s client list includes Acorn Stairlifts, Business Enterprise Fund and Airedale Chemical.

Written on 14th February 2017Iain Moyser. Published in Members News, News